- Personally-Identifiable Information: Personally-Identifiable Information (“PII”) refers to any information that can be used to identify a particular individual, including name, address, telephone number, e-mail address, financial account number, and government-issued identifiers. We don’t collect PII, unless you provide it directly to us such as by, for example, submitting a question or request on this website.
- Non-Personally-Identifiable Information: Non-Personally-Identifiable Information (“Non-PII”) refers to information about individuals that, in some cases, could serve to identify a device or browser. Non-PII, however, does not identify an individual. As you read on, you’ll see examples of the Non-PII we may collect.
- Cookies: The term “cookies” can refer to tasty treats that you eat, but when we use that term here, we are referring to small text files that can be sent to your computer when you visit a website. Cookies may be set by the site or its service partners. Cookies can be used to keep track of things like your preferences, activities on a site, and where you left off during your last visit. The site or service that places a particular cookie has permission to read the contents of that cookie each time it communicates with your browser.
- Tags: Tags (also known as pixel tags or web beacons) are like milk to the cookies, and the two work together. More specifically, tags are small blocks of code on a web page that allow websites to do things like read and place cookies. Tags can collect anonymous information, such as a visitor’s IP address, browser type, operating system, and the time the visitor reached the website. Tags do not collect PII.
- IP Address: An IP address (or Internet Protocol address) is an address that allows computers to identify each other and know where to send information. IP addresses can be associated with general geographic areas. Please note, though, that an IP address is not an exact physical address.
- Flash Cookies: Flash cookies (or Local Shared Objects) are pieces of data that websites which use Adobe Flash may store on a user’s computer. These are like the cookies described above, except that they can also store data more complex than simple text. To learn more about Flash cookies, click here.
- Log Data: Log data includes information that we receive from browsers that encounter our tags. For example, our log files may include information such as a visitor’s IP address, browser type, operating system, and the time the visitor reached the website. Again, our log data will not include PII.
- Partners: Our Partners are the site operators that allow us to collect information via Tags.
Now that we’re on the same page, read on to learn more about the information we collect and what we may do with it.
Information We Collect
When you visit one of our Partner’s websites, we collect log data using cookies, tags, and Flash cookies. For example, we may collect information such as your IP address, browser type, and operating system. If you access the site from a mobile device, we may collect geo-location data, unique user ID, mobile device model, operating system, and carrier. In addition, we may collect information about your browsing behavior, such as the date and time you visit the site, the areas or pages of the site you visit, the amount of time you spend viewing the site, and the number of times you return to the site.
In addition to the information that we may automatically collect when you visit a Partner’s website, we may collect other information about your interactions with our Partners offline. For example, imagine that we assign the unique code 8342858 to a device that you use to access the web. If someone using device 8342858 calls one of our Partners and orders a product, the Partner may tell us that someone who used device 8342858 ordered that particular product. The Partner will not, however, tell us your name or share any other PII about you.
We do not use any of the information described above to identify you, and we don’t link it to PII.
Information Sharing and Disclosure
We may share log data and other Non-PII we collect with our Partners so that they may better understand the characteristics of their site visitors and deliver ads that are more interesting to them.
We may also share log data and other Non-PII we collect as follows: (a) with service providers (such as data storage facilities) in order for those service providers to perform business functions for us or on our behalf; (b) as necessary, if we believe there has been a violation of our rights or the rights of one of our Partners; (c) to respond to judicial process and provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, as required or permitted by law; or (d) as otherwise described to you at the point of collection.
We reserve the right to retain Log Data for up to ten years after the date the data is collected. After that point, the data is deleted. If you would like to have the data we’ve collected about your device to be de-identified with that device, click here, and follow the instructions.
How to Opt Out
You can set your browser to decline cookies, but by doing so, you may not be able to use certain features on the sites you visit. Check the “Tools” or “Help” tabs in your browser (or your mobile device privacy settings) to learn how to change your cookie and other tracking preferences. You can also opt-out of receiving personalized ads from us and other third party advertisers and ad networks who are members of the NAI or who follow the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising using their respective opt-out tools. You can find the NAI’s opt-out tool here and the DAA’s opt out tool here.
These opt-out tools are cookie-based. Please note that these tools only prevent us from collecting data on the browser on which they are installed, will only function if your browser is set to accept third-party cookies, and may not be as reliable in cases where cookies are sometimes automatically disabled or removed (such as on certain mobile devices). As long as you don’t delete our opt-out cookie, its opt-out function will work for up to ten years. However, if you delete an opt-out cookie from a browser’s cookie files, we will collect data from that browser until an opt-out cookie is reset on that browser.
If you want to delete Flash cookies, please access your Flash Player settings management tool (available on Adobe’s web site), or click here.
Information About Children
Our Partner’s operate sites that are intended for general audiences, and we do not knowingly collect any PII from children under the age of 13.
We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.
Just as we take privacy seriously, we want our Partners to do that, too. Accordingly, we require our Partners to comply with the NAI Code of Conduct. Please note, though, that our Partner’s websites may have privacy policies that differ from ours. We are not responsible for our Partner’s practices.